Enough with “Farm-Raised” Ingredients, Already!


By Thegreenj (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/)%5D, via Wikimedia Commons.

You all know how I love critiquing television commercials. I just saw another one that reminds me of the 2015 ad for Lay’s “farm-raised” potato chips. This commercial was for Beneful grain-free dog food, which employs advertising professionals who are trying to sell us on the merits of all that “farm-raised” chicken in their dog food. The phrase is mentioned at least three times during the ad.

I ask you, WHAT OTHER KIND OF CHICKEN IS THERE? When’s the last time you heard of a flock of wild chickens captured and used for dog food? Never, I warrant.

While I have nothing against farms, and I am happy that chicken is the number one ingredient in Beneful’s dog food, the fact that it is “farm-raised” only makes me laugh.


5 thoughts on “Enough with “Farm-Raised” Ingredients, Already!

  1. LOL! Free range? We call it “Kampung Chicken” here ie fed organic treats and roam about like the village of yester years. The buzz word now is “organic” – everything is labelled organically grown! But I know that certification is not easy and so, it is just a marketing gimmick! Plus my rubber mouth will not be able to tell the difference as everything tastes the same to me. I do not have a discerning palate unfortunately LOL!

    • HI “Garfield!” Here in the States companies can’t label things as organic unless the product is certified. Sounds like that’s not a requirement in your country. The equivalent we have here is when companies state that ingredients are “natural.” Just another marketing gimmick!

      • Same here, but yet people try and give it all sorts of “naturally” sounding labelling. I learnt in Australia and New Zealand, it is very stringent too and errant vineyards are taken to task too.

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