When is a Bridge a Bong?

St. Louis River Trip 2015 001

The Bong Bridge as seen from the water.

I was giving directions to an out-of-town acquaintance the other day when I told them they’d need to drive over the Bong Bridge. They looked at me, wide-eyed, and started snickering.

Yes, it’s true. In Duluth-Superior we have a bridge by the name of Bong. The Richard I. Bong Memorial Bridge, to be exact. It’s named after a World War II flying ace, but out-of-towners and the uninitiated don’t know that. The name always provokes some kind of reaction.

I was away at college when the bridge was being built and named in the early 1980s. Whenever I returned home and drove on the freeway down the hill into town, I would notice more bridge pillars in the harbor as it slowly came into being. I can’t recall if there was a lot of controversy about the name, but I assume there must have been some.

Although the name is a nice tribute to a local war hero, the people who thought up the name HAD to know it would get shortened to just “Bong Bridge” or just “Bong” in the local vernacular. After all, we have another bridge that spans the same body of water, which is named after John A. Blatnik. Everybody just calls it the “Blatnik.”

“Take the Blatnik to Superior,” we say. Now we can also say, “Take the Bong to Superior.” Most locals know that won’t get you into trouble with the law.

It’s just such a questionable name. I can’t believe it got through the transportation department’s approval process. But Richard Bong must have had a big fan club that overwhelmed common sense when it came to bridge names.

Bong Museum

A mural of Richard Bong and his wife Marge from the Bong Museum in Superior.

We even have a Bong Museum. But it doesn’t contain what you think it might. Not even one. I know. I checked.

The name does make the Bong Bridge easy to remember, I’ll say that for it. While it’s confusing having two bridges that start with a “B” in the area, differentiating between them is easy. The Blatnik is the bridge closest to Lake Superior and it’s named for a guy. Then there’s the other bridge farther inland that’s named for drug paraphernalia.

Maybe the name was a good idea, after all?

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